Media Buyer - Facebook and Google ads Expert

About the role

We are looking for a skilled Media Buyer for Insane Marketers who can optimize ad exposure and add Insane value to the campaign strategies. Responsible for growing revenue through digital media through executing marketing campaigns, and extracting and analyzing data across multiple channels.

Responsibilities

• Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Proofreading advertising material before launching campaigns.
• Coordinating and overseeing the development and launch of campaigns
• Run Google Ads, and Fb ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.
• Creating & Managing Multiple Campaigns with Right Ad Copy, optimizing the ad copy, landing pages for the best quality leads
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
• Collaborate with cross-functional team to develop creative solutions to address client’s business challenges
• Well aware of segmentation of Budget across the funnel, and ensure the right ads are shown to the right audiences.

Requirements

• Minimum of 2 years of experience as a media buyer.
• Prior Experience in Running Google or Facebook Advertising Campaigns.
• Good understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
• The ability to collaborate with others and work as part of a team.
• Exceptional organizational and project management skills.
• Strong communication and networking abilities.

Benefits-

• Salary 6-7 Lakh Per Annum.
• Health insurance.
• All books ordered in the domain that insane works in will be reimbursed.
• The freedom to manage your own time, location, and schedule (we have no physical office or set working hours).
• 5 days working.
• In-house training to grow in your skill.
• The opportunity to work with an innovative team of people with awesome company culture.
• The chance to grow, be challenged and develop with Insane Marketers.
• Day shift.
• Remote.

About you

• You’re numbers-driven.
• You love data.
• You're passionate and driven.
• You have a sharp eye for detail.
• You're proactive and reactive.
• You have 2+ years in Paid Media buying.

Why Insane?

• We are paid marketing Partners of Meta
• We are paid marketing partners of Google
• Flexible timing. You choose your style (as long as you make yourself available for calls)
• We don't micromanage. We expect you to do your job right by yourself without any external pressure
• We try to provide all the support that you need (that includes training and upskilling as well)
• Speak up. If you feel something has to be improved or done in a better way
• Performance is a key metric