Chief Marketing Officer

Role:

• Hustler Mindset which can execute all aspects of our digital marketing including our marketing database, email, and advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaigns overall performance.
• Identify the latest trends and technologies affecting our industry, conduct competitor analysis and do gap analysis to adjust marketing strategies.
• Evaluate important metrics that affect our website traffic and target audience.
• Should have knowledge of SEO to work with SEO heads and get desired traction for brands in respective markets.
• Plan and work with content marketing team for eBooks, case studies, white papers, webinars and podcasts.
• Should have apt knowledge of Email and Marketing Automation tools with hands on experience.
• Work with internal team to brainstorm new and innovative growth strategies.
• Liaison with vendors for website management.
• Oversee and manage digital marketing initiatives with in house team and other departments of the company.

Requirements:

• A minimum of 4+ years experience in a digital marketing in SaaS for the USA market
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills. Up-to-date on the latest trends and technologies in digital marketing.