Paid Ad Specialist

Responsibilities:

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Improve upon paid social media processes and innovation of new strategies and techniques.
Create PPC strategies for clients including keyword research and analysis
Manage and optimize the existing internet marketing campaign components including keyword strategy, bid prices, ad development, and testing, cost per conversion, cost per click, etc.
Assist in reviewing PPC campaigns and optimizing under-performing listings.
Assist in weekly reports with analysis of the performance of paid search campaigns along with recommendations for improvements.
Providing support / training for support staff
Continual analysis of client link performance to ID areas of improvement / opportunity
Creation of advanced content / link building initiatives for high-value clients
Conduct keyword research with CPC estimates and develop a quality keyword portfolio.
Internal process creation and documentation to consistently improve our link building offering
Recommend new content for websites, as needed.
Stay up to date with new ad tools and software