Sr. Marketing Campaigns Manager

The Opportunity

Abnormal Security is looking for a Senior Marketing Campaigns Manager to drive and measure demand generation programs. This role will be reporting to the Director of Demand Generation and will have good visibility within the organization. You will execute and drive global demand generation campaigns while also reviewing performance and making recommendations for improvement. The direct impact of these programs will be filling our lead funnel, providing high quality MQLs for sales, and adding incremental revenue for the company. This role will also be a great opportunity to work within a fast growing company with smart marketing, marketing operations, content, and sales teams.

What you’ll do:

• Develop meaningful marketing campaigns and programs, aligning with marketing and business leaders, that will translate to business goals and objectives by delivering engagement, leads, and revenue.
• Partner with Product and Content Marketing to translate the product and solution messaging into strategic, compelling, and targeted engagement campaigns that can scale globally.
• Define detailed campaign playbooks, clearly identifying the target audiences, goals of campaigns, and the steps to execute on them.
• Submit campaign creative briefs to creative and content teams, with all necessary pieces, timing, and business impact to drive business goals.
• Take ownership of campaign performance by measuring, analyzing, and reporting on the impact of campaign activities. This includes working with the marketing operations and business ops teams to set up and manage campaign performance KPIs, providing top level and deep insight reporting.
• Drive internal communications of current and upcoming campaigns to both Marketing and Sales teams, clearly communicating campaign goals, messaging, and follow up recommendations.

Experience you’ll need:

• Excellent communication skills, and a deep love for staying aligned with other teams
• 5+ years of experience owning demand generation campaigns for a B2B company and proven track record of effectively creating and optimizing them
• Ability to set strategy for and measure against business goals
• Experience working with content, customer marketing, and sales teams.
• Proven success managing multiple projects and deadlines via strong planning, organizational, and project management skills.
• Strong analytical skills and an enthusiasm for data-driven marketing, with experience in common reporting systems
• Ability to understand new technologies quickly and become a subject matter expert.
• Prior experience in cybersecurity marketing preferred, but not required.

Why Abnormal Security?

• Competitive pay
• Full medical, dental, and vision health insurance benefits with life insurance, FSA, and 401k opportunities
• WFH stipends including phone, wellness and equipment
• When in office, daily catered lunches, coffee and snacks
• Generous PTO
• Strong growth opportunities and high ownership expectations
• Team-wide commitment to excellence, velocity, and customer-focus
• Best-in-class customer traction and growth

More About Abnormal Security:

Abnormal Security is defining the next generation of email security defense. Our platform uses machine learning and artificial intelligence to baseline communication content, user identity, and behavioral signals in real-time and at-scale in order to detect the abnormalities of email attacks. Customers love us because we consistently detect and stop what everyone else in the market can’t -- advanced attacks that have never been seen before -- and we do so with beautiful user interfaces and best-in-industry customer support.

Our veteran team has built some of the most enduring machine learning platforms at leading companies including Google, Twitter, Pinterest, Amazon, Microsoft, and Expanse. We are located in San Francisco,CA, New York, NY and Lehi, UT.

Our company is growing - we’re on the Forbes AI 50, selected as a Gartner 2020 Cool Vendor, and our customer base includes multiple Fortune 500 companies.

Abnormal Security is committed to creating a diverse work environment. All qualified applicants will receive consideration without regard to race, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.