Product & Growth Hacking Wizard

We are currently hiring a Product & Growth Hacker who will deliver effective marketing campaigns to drive adoption, engagement and monetisation of our product. You will wear many hats including marketing, product and technology, to conceptualize, and launch features and campaigns that will increase usage, traffic and revenues for the digital channels.

Come join us before the rocket ship takes off.

Being a startup, you get to build things from the ground up, while learning & honing the A-Z of marketing and user acquisition in an upstart. As a Growth Hacker you'll be required to be insanely focused on increasing the viral coefficient of the product and increasing engagement (& re-engagement) of our users.

As a Product Manager you'll manage the agile stories that the teams are working on, working with the CEO to ensure that all the right features are being delivered at the right time. You'll be responsible for suggesting ways to improve, redirect and grow the product offering.

You'll also be responsible for ensuring analytics are reporting the right key metrics so that we can continue to implement a validated learning model.

Responsibilities :

Developing and executing online and offline campaigns, including gamification, digital marketing, metaverse, NFT and more to drive traffic to digital channels

Identifying, developing and optimising growth channels to drive revenues growth

Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

Providing inputs and expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)

Planning and executing initiatives to reach the target audience through different channels

Key Requirements & Skills

Proven working experience in digital marketing, particularly within the industry

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Experience in setting up and optimizing PPC campaigns on all major search engines
Experience with A/B and multivariate experiments

Working knowledge of ad serving tools

Working knowledge of HTML, CSS, and JavaScript development and constraints

You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to generate creative ideas.

You are a highly goal-oriented individual who is resilient in their pursuit of growth.

You are open minded, curious and a strong problem solver.

You have the technical and coding skills needed to succeed as a growth marketing hacker.

Other Skills

• Statistics
• Programming - Python
• Web development - HTML, CSS, JavaScript, PHP
• Excel Modeling
• Analytics
• Database Querying / SQL
• A/B Testing
• Web Scraping