Performance Marketing Analyst

About us:

Kocomo is a venture-backed platform that enables consumers to purchase, enjoy and sell ownership interests in vacation real estate around the world, beginning with Mexico. With intelligent scheduling and end-to-end property management services, Kocomo owners enjoy right-sized ownership of spectacular properties in a completely hassle-free way. At Kocomo, we are redefining second home ownership for the modern generation. Kocomo was founded by serial entrepreneurs with $1.5b in exits under their belt and has raised $56m in capital from leading US, European, and Latin American investors.

About the role:

As a Performance Marketing Analyst, you will oversee the performance of paid acquisition channels. As a successful hire, you will be responsible for defining and executing the lead generation strategy of all performance channels, which is a critical role for the growth of potential clients.

You will be required to work closely with our performance marketing agency and use your analytical skills to optimize digital campaigns.

What you'll do:

• Oversee performance marketing channels (Google, Facebook, Instagram, LinkedIn, etc), from budget and campaign definition to execution.
• Propose new channels, customer segmentation, and experimentation for lead generation growth.
• Plan, build, and analyze a lead generation engine across all digital marketing channels.
• Design, execute and analyze results of hypothesis-driven experiments.
• Manage all day-to-day operations, from campaign strategy to execution, analysis, and reporting.
• Create funnels and dashboards to track performance results and identify improvement opportunities.
• Establish and manage KPIs and budgets for lead generation and growth (CPA, CPC, Cost per Lead, budget).
• Work closely with the Sales and Product team to identify high potential customer profiles and acquisition strategies.

** What we're looking for:**

• Bachelor’s degree in business, engineering, data analytics, or related field.
• 2-3 years Experience in performance marketing campaigns.
• Experience having worked in startups or tech companies
• Analytical and data-driven decision making
• Experience with A/B testing strategies.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as performance marketing, social media marketing and content marketing.

You'll love working at Kocomo because:

• We create positive impact by helping families achieve the dream of vacation home ownership
• We are purpose-driven and place culture and mission at the center of all we do
• Close-knit team drawn from diverse disciplines and backgrounds
• Competitive salary and stock option plan
• Pet-friendly and remote-friendly!