DeFi Marketing Manger

TotemFi is the world’s first non-punitive prediction markets platform; we operate at the forefront of the decentralised finance revolution, brining cutting edge blockchain tech to the crypto community.

We're looking for a lead to run our marketing growing marketing team, ideally with 5 years of experience, to manage a multi-channel marketing strategy, with a focus on product marketing, community growth and user acquisition. Previous crypto experience is required for this position.

We're looking for someone who is both creative and analytical, results driven, resourceful, and leads by example. Ideally they will have a mixture of implementing growth marketing strategies in both the crypto and traditional sectors.

This role will report directly into the founding team and work closely with external parties to create, manage and execute the marketing strategy.

You must be highly motivated, creative and have the ability to think outside the box. This is an opportunity for someone looking to accelerate their career in the fast-paced world of crypto.

You will be required to carry out the following functions, among others:

• Owning the overall marketing and content strategy for existing and new products, and coordinating with design, business development and development
• Responsible for driving the volume of users to our platform over time
• Collaborate with the Totem community, partners, customers, and team to deliver narrative-driven short and long-form content on social media, blogs, and media platforms.
• Performing user research, crafting positioning/messaging (category creation), performing user product education, and developing creative assets
• Planning, executing, and iterating marketing campaigns with an experimental and analytical approach
• Observe online events, hackathons, speaking panels, etc for opportunities
• mange a global remote team

Attributes of the ideal candidate:

• Highly knowledgeable in traditional marketing principles and implementation (media, PR, paid advertising, email marketing), and can strategize how we drive up volume across our exchanges

• You translate complex concepts into clearly articulated messaging

• You have high attention to detail, excellent time management, and organizational skills

• You are intellectually curious, resourceful, and relentlessly execute

• You are fascinated by DeFi, prediction markets and decentralized finance

• Ability to work under pressure in fast-paced environment and industry;

• Preferably with previous project management experience;

• Excellent command of spoken/written English is essential; other languages an advantage

• Excellent communication, presentation and problem-solving skills, and able to work independently by influencing stakeholders at different level