Growth Marketing & Community Manager

This role reports directly to Co-Founder and COO Paula Hernandez Forero. As our first marketing & community hire, your key responsibilities are organized in two main pillars:

1. Marketing strategy
   • Develop content marketing plan including definition of stakeholders, channels and messages
   • Design and launch campaigns to communicate YaYa's value proposition and offerings
   • Create engaging content (incl. images, videos) to be deployed across channels: social media, newsletter and blogs
2. Community management
   • Create content to be shared with the community on a daily basis
   • Organize and manage events to boost brand awareness
   • Monitoring, tracking and reporting on feedback from the community and developing recommendations to improve our offering
   • Staying up-to-date with trends for professional and millennial women

About You

We're looking for smart, talented storytellers with a bias towards action, an eye for design, and a way with words. You might be a good fit if you are:

• A builder, owner, and doer who is excited to test & iterate different marketing strategies to grow YaYa community and following to 10,000+
• Passionate to grow communities and has experience with online marketing
• Comfortable writing and designing content for email and social media campaigns, including using Mailchimp, Canva, Figma, or other tools to create marketing templates
• Adept at building streamlined marketing processes from scratch and using data to analyze campaign effectiveness

Bonus points if you have early stage startup or consulting experience.

How to Apply

Email Paula at [email protected] with your resume or LinkedIn profile and responses to the following two prompts (one paragraph each):

1. Tell us something you’ve helped to grow or scale and how you achieved it.
2. Share one idea for a marketing campaign to attract new YaYas to the platform.
3. Develop 3 Instagram posts to inspire, engage or attract new YaYas to our community.

Applications are considered on a rolling basis. YaYa is an equal opportunity employer; everyone is welcome to apply, regardless of gender, sexual orientation, or other characteristics.