Head of Marketing

Are you excited at the prospect of joining a driven team to champion an impactful health movement? As a marketing and growth expert, do you have a background in helping start-ups to scale? If so, this might be the role for you!

MindTales is a start-up based in a rapidly expanding and thriving tech-hub in Abu Dhabi, United Arab Emirates. Our mission is to transform the mental landscape in the MENA region by making digital wellness support accessible, convenient and inclusive.

Our organisation launched an innovative application that will provide high-quality digital therapy games and online counselling. From the comfort of their own space, our wellness model takes our users on a science-backed journey to acquire essential coping skills and strengthen their well-being. It’s important to us that our community has access to the latest research-based emotional support. That’s why we’ve partnered with certified psychiatrists and scientists every step of the way.

As a fast-growing organisation, we have an immediate hire for a Head of Marketing. We are looking for someone who is highly motivated and passionate about finding innovative solutions. We are a growing team that values self-improvement, collaboration and excellence. As we scale our product, the Head of Marketing will draw on their market understanding to boost our growth, uncover new methods of generating leads, support our ROI funnels and contribute to our vision.

Take a look at the specific job requirements below. We can’t wait to hear from you.
Head of Marketing Responsibilities

• Execute a strategic business plan to achieve growth objectives
• Create and execute (hands-on) on marketing strategies which will include combining organic marketing such as SEO with paid performance marketing through paid search/Google Ads, paid social (Facebook, LinkedIn, Instagram), affiliate channels and programmatic display
• Generate a client acquisition plan from prospecting to conversion
• Communicate and attend meetings with clients regularly to improve and develop business and partnership relationships
• Monitor and analyze customer related statistics on a regular basis to determine performance and potential growth (using CRM)
• Define go-to-market strategies for our product and other verticals, strategise and execute on the growth of our MindTales products through the entire marketing funnel
• Experiment and identify channels to test, run high-tempo user tests, perform customer/audience segmentation analysis, develop social media presence and find ways to optimise these channels
• Understand social media and marketing channels as well as customer behaviour
• Work closely with the CEO, branding, product and sales teams to build viral and growth loops to shape the product to self-grow
• Utilize strong analytical ability and collaborate with internal teams to optimise end-to-end customer experience across multiple channels and customer touch points
• Manage and grow a high-performing marketing team

Head of Marketing Requirements

• Fluency in English and Arabic
• Strong communication and writing skills
• Performance marketing
• Brand awareness and brand perception
• Content marketing and creative thinking ability
• Time management
• Analytical Skills
• Proven experience as a marketing executive or similar leadership role for at least 5 years
• Knowledge of marketing and growth trends to scale product growth
• Understanding of budgets and business-planning
• Ability to conduct marketing analyses and research
• Excellent communication skills
• Leadership and organizational abilities
• Strategic thinking
• Problem-solving aptitude
• Healthcare and healthtech industry knowledge is a plus
• BA/MBA in Business Administration, Sales, Marketing or similar