Performance Marketing + Growth Hacker

Job Title: Performance Marketing and Growth Hacker:
Category: Digital & Performance Marketing
Employment: Full-Time

About the Company:
NOUR is an editorial beauty e-commerce platform committed to providing the best beauty products and experiences to customers in the UAE.

UAE Region Only
iOS - https://bitly.ws/3hc7I
Play store - https://bitly.ws/3hc7W
www.nour-beauty.com

Job Description:
NOUR is on the lookout for a dynamic Growth Hacker who is passionate about revolutionizing the beauty shopping experience through innovative marketing strategies. The ideal candidate will be adept at utilizing data-driven insights to drive rapid and sustainable growth, focusing on user acquisition, conversions and retention. This role will involve collaborating cross-functionally with various teams to launch impactful campaigns that enhance user engagement, increase traffic, and drive revenues. If you thrive in a fast-paced environment, constantly evolving your approach to meet growth targets, and have a knack for creative problem-solving in the digital marketing realm, we invite you to be a part of our team at NOUR and shape the future of beauty e-commerce with us.

Responsibilities for NOUR Performance and Growth Hacker:
• Lead the identification, acquisition, and retention of users to drive growth for NOUR
• Manage and optimize user data to enhance website performance, sales funnels, and digital communication campaigns
• Analyse user behaviour to identify growth opportunities and scale user base effectively
• Evaluate and measure the success of growth campaigns, utilizing insights for continuous optimization
• Manage online advertising campaigns across multiple channels and optimize budgets to meet sales targets
• Create innovative advertising content and implement conversion strategies to improve marketing outcomes
• Stay updated on internet marketing trends, collaborate with the marketing team on strategy development, and research competitors for promotional opportunities
• Coordinate with external agencies and test new marketing tools to enhance performance
• Plan, create, and monitor Google Ads campaigns to drive results and meet ROI goals
• Collaborate with internal teams to optimize the end-to-end customer experience and ensure quality of deliverables
• Communicate and monitor growth targets for campaigns and overall business efficiency
• Analyze data, prepare reports on campaign effectiveness, and continuously refine strategies for improved results.

Qualifications and Skills for NOUR Performance and Growth Hacker:
• Bachelor's degree in Marketing, Business, Computer science or relevant field; Master's degree is a plus
• Minimum of 3 years of experience in growth hacking, digital marketing, or related roles
• Proven experience in performance marketing, growth hacking, or a related role within the e-commerce industry
• Strong analytical skills with the ability to interpret data and make strategic decisions
• Proficiency in using analytics tools such as Google Analytics, Mixpanel, or similar platforms
• Knowledge of SEO, SEM, social media advertising, and other digital marketing techniques
• Experience with A/B testing and optimization techniques to drive performance improvements
• Ability to adapt to a fast-paced environment and manage multiple campaigns simultaneously
• Strong understanding of consumer behavior and trends in the ecommerce industry
• Familiarity with e-commerce platforms and technologies to optimize user experience and sales conversions. Knowledge of Whatsapp marketing, Email marketing and softwares that enable to these marketing activities.
• Proactive attitude towards learning and implementing new growth strategies in the dynamic digital landscape

The Ideal Candidate for NOUR:
• Self-driven with an entrepreneurial spirit. Willing to commit 11-12 Hours a day initially.
• Goal-driven and exceptionally motivated.
• Strong collaboration skills to engage effectively with stakeholders across various departments.
• Exceptional communication skills to articulate technical information clearly to non-technical individuals.
• Outstanding project management and multitasking capabilities.