Senior Media Planner

Overview:

AdTribute is seeking an experienced Senior Media Planner with a diverse background in digital and traditional media to join our growing team. This position serves a critical role in casting strategic media vision for our clients, inspiring growth among team members, and providing innovative thinking in the paid media space. You’ll be challenged to set the working style for the group, lead the strategic media direction for the line of business, and establish strong relationships with our clients.

We are a performance-first media agency start-up with big ideas and even bigger hearts. With an exciting client roster that continues to expand, we are searching for a passionate and creative Media Supervisor with an appetite to learn and grow with us.

Responsibilities:

• Manage and oversee client campaigns from briefing through implementation and reconciliation for both B2B and B2C clients
• Deliver best in class holistic media strategies, inclusive of client KPI success
• Be a leader that can advise clients on strategy, and the team can rely on for guidance
• Anticipate client needs and proactively develop solutions to address them
• Utilize research tools (e.g. MRI, comScore) to gather information and develop key insights and campaign strategies
• Lead and oversee all digital media campaign services including strategy, planning, buying, trafficking, implementation, campaign management, optimization, reporting, and reconciliation
• Experience with pivot tables and developing reporting insights from data
• Draw insight from campaign results and create a story to provide recommendations
• Monitoring campaign deliveries for appropriate pacing, delivery, and performance
• On-going media research to keep abreast of ever-evolving landscape, technologies, and new vendors/offerings
• Ability to assist with new business opportunities as they come up

Qualifications:

• 2-5 years of media planning experience with high-level clients
• Ability to deliver sound strategy that aligns directly with client business goals
• Expertise in performance marketing and extensive experience in digital media (paid social, display, video, SEM, etc.)
• Experience with traditional media channel planning and buying (TV, Radio, Out of Home, Print, etc.)
• Experience with developing and implementing campaign analytics and measurement plans
• Experience with analytics platforms such as Google Analytics and Google Data Studio
• Ability to improvise/think on your feet
• Excellent presentation skills
• Proven ability to think strategically and teaching others to think strategically
• Ability to rally team members around a new solution
• Believer in the importance of the role of data & analytics in decision-making
• Passion for developing creative/exciting media execution ideas
• Acute attention to detail
• Ability to work independently in a fast-paced environment

About AdTribute:

AdTribute is an independently owned, ROI-obsessed, marketing agency (Backed by 19York) that specializes in performance marketing and full-service media planning founded on the basis of disrupting traditional approaches to performance marketing. AdTribute bolsters a team of big-picture thinkers with a passion for developing flexible strategies designed to adapt to constantly changing variables within social, SEM, display, mobile, native, and video channels. Their team has worked across a wide range of industries, including technology, mobile applications, gaming, CPG, fashion eCommerce, auto, healthcare, QSR, beauty, energy, and everything in between

Our client roster includes brands such as Universal Music, Sony Music, Dating Group, CamelBak, and RightRice to name a few.

AdTribute is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.