Content & Cult Marketing Internship

Are you interested in the beverage industry? Building consumer brands? We are searching for a go-getter Content & Cult Marketing Intern to support the next phase of A Fresh Sip, a pioneer in the growing non-alcoholic vertical. We are currently wrapping up an extensive rebranding journey and we aim not just to market our products but to cultivate a cult following akin to brands like Liquid Death and Duolingo.

This role is a unique blend of creativity, strategic marketing, and brand psychology, tailored for someone eager to delve into the mechanics of building a brand that resonates deeply with its audience. We are looking for an eager and motivated intern who wants to see the behind the scenes of scaling a consumer facing brand.

We are a team of ex-tech entrepreneurs, consultants, TEDx speakers, and brand specialists who recognized the surge in demand for zero-proof and low ABV beverages and decided to build a platform and community highlighting this growing space.

This internship is your opportunity to be at the heart of a brand revolution and you will be working very closely with and be mentored by the founding team.

Internship Focus:

• Contribute to our efforts to build a cult following, drawing inspiration from successful brands like Liquid Death and Duolingo
• Manage and innovatively expand our social media presence across platforms, with a special focus on creating viral content
• Engage in deep research on what constitutes a cult brand, exploring strategies for emotional engagement and customer loyalty
• Support content management and creation, ensuring that every piece of content aligns with our goal to become a cult brand
• Collaborate on strategic marketing initiatives, employing both conventional and guerrilla marketing techniques tailored to our unique brand identity
• Be at the forefront of developing and executing campaigns that not only sell products but embody a lifestyle and ethos that our audience wants to be part of

Requirements:

• Current student or recent graduate with a background in marketing, advertising, business, technology, or a related field
• Proven experience with content creation and management, utilizing tools like Canva and Adobe Creative Suite
• High familiarity with social media platforms and tools (e.g., Hootsuite), with a knack for creating engaging TikToks and Reels
• Exceptional interpersonal, written, and oral communication skills
• A self-starter with a passion for learning, innovation, and an entrepreneurial spirit
• Ability to work both independently and as part of a team
• 10-20 hour weekly commitment
• This is a 6 month part-time internship (with a possibility for FT during the summer)

Bonus Points:

• Experience in online content writing and marketing
• Experience or familiarity with AI automation tools & AI design tools ie. Midjourney
• Professional experience managing social media accounts

Joining A Fresh Sip means being part of a forward-thinking company that's not only interested in the latest technology and industry trends but is also dedicated to creating a meaningful impact on society.

This is an unpaid internship (opportunity for college-credit if requested) so there will be a strong emphasis on mentorship and team & skill building, offering a unique opportunity to understand and contribute to the making of a cult brand within the fast-evolving beverage industry.

Your role will be crucial in shaping how our brand is perceived and engaged with, setting the stage for A Fresh Sip to become synonymous with innovation, community, and the future of beverage consumption.

Pro Tip: Take the extra few minutes to write why you want this role and are a good fit for a higher chance of a response and interview.