Content Writer

Who we are

Makelane is building the MasterClass for ambitious women starting businesses by democratizing access to women's dream business mentors. We create courses & memberships designed to accelerate women-owned businesses and we're looking for a Content Writer to help us get there.

Our instructors are experts who have helped launch & scale world-class brands like Allbirds, Casper, Stitch Fix, Lululemon, Sephora, Hint Water, Mented, BirchBox, and more. Our mission is to democratize access to the knowledge & support women need to start thriving businesses—because we believe that when women thrive, we all do.

Our approach

1. World-class instructors. Our instructors are real experts who have helped scale brands like Allbirds, Casper, BirchBox, Lululemon, Sephora, Stitch Fix and more. We're here to democratize access to some of today's best founders & specialists.
2. In-depth actionable curriculum in each vertical. We develop world-class curriculum that dives deep in each vertical (starting with ecommerce) so we can go beyond the aspirational and get into the actionable step-by-step info women really need to succeed.
3. Community first. We focus on community so we can understand our members, connect them to other like-minded women, and accelerate a movement of women lifting each other as they rise. We believe that community & knowledge together catalyze meaningful success.

About the role

If you've ever found yourself reading business journalism or browsing the equivalent section at a bookstore and thought, "Where are all the women?" and felt an itch to change this paradigm, this role is for you.

We are looking for a sharp, savvy journalist to help us create The Profile for female founders.

Through this project and as our first writer, you will be establishing Makelane as an emerging media brand that celebrates the stories of inspiring women. You will profile both well-known and up-and-coming female entrepreneurs, investors & leaders with captivating and thoughtfully researched storytelling, helping us redefine the face of entrepreneurship today.

This role has the potential to evolve into greater responsibility where you not only craft the profiles but help us develop a complete digital media strategy focused on storytelling around female leaders across channels & from newsletter to audio to video.

What you will do

1. Establish Makelane as a digital media company for inspired women by crafting The Profile for female founders, investors and leaders
2. Develop a strategy around editorial based on creative judgment, a deep understanding of our reader, and a familiarity with the business landscape
3. Create & manage an editorial calendar for publishing and promotion
4. Reach out to any relevant sources for interviews, research and fact-checking
5. Work with our course and marketing teams to develop editorial calendars that align with promotional campaigns
6. Repurpose content into social media posts to drive awareness & engagement
7. Combine creative thinking with analytical rigor to uncover insights around what resonates

You may be a fit for this role if...

• You love reading profiles of business or political leaders—especially if they're women
• You're passionate about centering the stories of inspiring women
• You have a million creative ideas for storytelling & content, especially as it relates to evolving channels like newsletters, audio and video
• You're both a strong creative thinker and data-driven analyst who can track the performance metrics and synthesize them into useful insights
• You believe fiercely in telling the stories of marginalized or underrepresented groups

Ideal experience

• 3-5+ years of writing experience, especially as a journalist or storyteller
• A background in digital media (startups or VC-backed companies a plus)
• A side project or entrepreneurial experience of your own, past or present

To apply

Remote OK but LA-based candidates preferred.

Email Dulma at [email protected] with a resume and short letter. Please including writing samples or links to your work.