Marketing Executive (FinTech Mobile App)

*To successfully launch, grow and lead our company, we are hiring a Marketing Executive to support our Marketing Team in their responsibility for the company’s implementation and execution of our marketing strategies. *

While our company has only recently been established, an experienced digital consultancy has been engaged in the interim since Oct 2020 to carry out a solid feasibility study, along with financial modelling and product strategy incl. concept design and prototype testing carried out. Alongside these streams, a legal partner has been engaged to own all the legal workstreams incl. SEC (US). Solution architecture and vendor vetting has been going on as a simultaneous workstream and the platform (back-end and app) is currently being built to the highest standards.

The ideal candidate will have a demonstrated ability to create and execute effective acquisition strategies, launch new marketing programs, build relationships with networks and publishers, and optimize activities for return on investment and cost efficiency.

Your Responsibilities as a Mobile Marketing Manager for Fame Exchange, your key responsibilities will include the following:

• Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.
• Build, develop and manage relationship with suppliers, agencies and multiple top mobile ad networks (e.g. Google).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.
• Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned).
• Conceive and develop efficient and intuitive marketing strategies for Pre-Launch, During Launch and Post Launch of the app.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements

• Proven experience as marketing executive or similar role
• Bachelor’s degree required.
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline
• Strong time management skills; ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
• Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data.
• Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.
• Superior verbal and written communications skills with extreme attention to detail.
• Proven relevant work experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.
• Proven track record of delivering customer acquisition growth and optimization across key metrics.
• Previous experience managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.
• Familiarity with SQL, HTML, XML, and general office software. Adobe Creative Suite is desired but not essential.