Web3 Marketing Manager

Overview

Kleros is a decentralized dispute resolution protocol leveraging blockchain technology to revolutionize dispute resolution across global industries. The platform serves as a decentralized third party capable of rendering decisions across various domains such as small claims, insurance, e-commerce, finance, freelancing, token listings, content moderation, intellectual property, and more. As Kleros continues to expand its innovative solutions, we seek a Web3 Marketing Manager to spearhead our marketing initiatives, enhancing our brand's presence and driving community engagement in the blockchain ecosystem and beyond.

Position Summary

The Web3 Marketing Manager at Kleros will be instrumental in developing and executing marketing strategies to promote the protocol. This role demands a candidate who is deeply immersed in the Web3 and blockchain communities, with a robust track record in digital marketing and a profound understanding of blockchain's transformative potential. The successful candidate will be a creative strategist and a community builder, dedicated to advancing Kleros' mission and enhancing our visibility and engagement within the Web3 landscape.

Key Responsibilities

• Strategic Marketing Leadership: Develop comprehensive marketing strategies that align with Kleros' objectives, leveraging market insights to position Kleros as a leader in decentralized justice.
• Community Development: Cultivate and expand Kleros' presence within the Web3 and blockchain communities, engaging with influencers, developers, and users to build a supportive and active ecosystem.
• Innovative Content Creation: Oversee the production of compelling content that resonates with the Web3 audience, including educational materials, use cases, blog posts, and social media campaigns.
• Dynamic Campaign Execution: Launch and manage creative marketing campaigns that clearly communicate Kleros' value proposition, driving adoption and user engagement.
• Performance Analysis: Utilize analytics to monitor and evaluate the effectiveness of marketing initiatives, adapting strategies to maximize reach and impact.
• Trend Monitoring: Stay at the forefront of blockchain and Web3 trends, identifying opportunities for Kleros to lead and innovate within the evolving digital landscape.
• Cross-functional coordination: Work alongside product, development, and sales teams to ensure unified messaging and strategic alignment across all platforms and initiatives and the meeting of timelines agreed internally and externally

Required Qualifications

• Excellent oral, written, presentation and public speaking skills in English.
• At least 3 years of marketing experience, with a minimum of 1 year dedicated to Web3, blockchain, or cryptocurrency sectors.
• Demonstrated understanding of and passion for blockchain technology, specifically in the context of decentralized applications (DApps).
• Proven ability to craft and implement effective marketing strategies in a tech-driven environment.
• Strong communication skills, with a knack for engaging diverse audiences within the Web3 community.
• Proficiency in digital marketing tools, platforms, and analytics.
• Creative and analytical mindset, with a data-driven approach to problem-solving.

Desirable Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field.
• Fluency in Spanish, French, Mandarin and Russian.
• Experience of managing distributed teams. ## Why Join Kleros? Kleros offers a unique opportunity to be at the cutting edge of blockchain technology and dispute resolution. We provide a stimulating work environment where innovation and initiative are rewarded. Team members enjoy competitive compensation, comprehensive benefits, and extensive opportunities for growth. By joining Kleros, you become part of a team dedicated to fairness, transparency, and the potential of blockchain to create a more just world. ## How to Apply
• Send a cover letter explaining why you would like to join Kleros.
• How would you explain the value proposition of Kleros to someone unfamiliar with blockchain technology?
• What do you think should be 2 marketing KPIs for Kleros?