Marketing Executive

Job Title: Marketing Executive (Communications & Brand)
Reports to: Sales Director
Location: Remote / Central London Office
Salary: £50,000 - £60,000

Who we are:

Leslie (Clip It Ventures Ltd) are looking for an experienced Marketing Executive to work to drive customer engagement and promote our products and services to the mass market (B2B).

Our direct brand getleslie.com is an instant app made for small businesses to offer a better experience to their customers. We provide a complete system for venues to offer “on-table ordering.” Customers tap, order & pay from their table when sitting at any venue that has Leslie. There's no app to download & no sign-up process, so we’ve removed the barrier to entry for customers to chat with their favourite restaurants. Leslie. Imagine that.

About the role

As Marketing Executive, you'll contribute to & develop integrated marketing campaigns to promote Leslie, raise awareness and position Leslie as the market leader in the on table ordering technology in the hospitality sector, all guided by our overarching Marcom strategy.

You will create & manage marketing programs across digital channels, supporting the business objectives, boosting acquisition and fostering customer retention. You’ll work with our Marketing and Sales team to create well-researched campaigns, execution tactics and tracking strategies.

Most importantly, you’ll deliver on providing our customers with an outstanding user experience from start to finish as is embedded in Leslie’s core principles.

This varied role includes:

Research, ideation, development and implementation of inbound and outbound marketing campaigns and multi-channel promotions (digital ads, interactive content, newsletters, podcasts, website optimisation, email marketing, social media and PR).
Seeking and implementing new opportunities, via competitor and industry research with the ability to present a clear business case and execution plan.

Collaborating with Operations, Sales and Marketing departments to execute on a fully integrated customer experience and communication strategy.
Working with PR and design strategists on positioning, reputation management and growth strategy.

Who you are:

An experienced, and passionate Marketeer who has an eye for design, a way with words and is obsessed with high-quality user experience and customer success.
You have at least 5+ years experience in Marketing, specifically within the global hospitality market, Technology or Marketing agency work
You’re comfortable developing, managing and executing marketing and communications campaigns using a multi-channel approach.
You’re up for the challenge of building a large B2B brand, Leslie; playing a key role in further expanding our organisation with other sectors and products in the pipeline.
An organised self-starter with great social and communication skills.
You’re prepared to do the groundwork on building high-stake campaigns based on data analysis, market analysis and out of the box creativity.

What you’re experienced at:

Conversion copywriting
Funnel & campaign wireframing
Conversion rate optimisation
Communication tools and strategies such as email marketing campaign management, online chat, newsletter and podcast creation.
Project management, setting and keeping to tight deadlines, measuring, monitoring and reporting on results.
Strong knowledge and experience with marketing principles, funnel design, familiarity with web analytics, social media, WordPress, and SEO tools for content creation.
Social media marketing strategy and management.

Your key skills:

• Excellent written and spoken communication skills and networking ability
• Strategic and organised with exceptional time management skills
• Adaptable to fast-changing environment and
• Committed to a WFH set up
• Strong attention to detail
• Creative, and visually artistic
• Strong analytical thinker
• G Suite, PMO tools, Google Analytics, Wordpress, SEMrush, Ahrefs, Facebook ads,

If you feel you could add value to our organisation and we’d be a good match, please email [email protected]. Preference will be given to candidates that have experience within Hospitality.

The Immediate Projects

Take over the management and coordination of the social media campaign, ensuring that content, social media posts, our website & PPC campaigns are all in-sync and presenting the best and most relevant options for our customers.

Work on the “Leslie Creator” being the main funnell for sign-ups - users set-up their menu and get a dynamic QR code for each table - giving an immediate fully ordering service from table to tablet! **Priority!

Create & execute a contact optimization plan for users who reach the website.

Leslie Brand Ambassador programme

Website revamp, again.

Manage & execute the business PR profile (utilising prowly)

Internal staff, third party and brand ambassador communication & corporate responsibility of ensuring all teams are on the same page with communicating Leslie as a brand to the global community.

Create brand personas!!!

Ensure brand consistency across all channels.