Growth Marketing Director

Reach is a social platform focused on helping people to improve existing friendships and create new ones. Friends build supportive relationships and improve their mental health by completing goals and achieving new status levels together. The company was founded to bring people closer together through technology and data. We believe that honest and authentic communication among equals is the only antidote to a social world poisoned by the insecurity of likes and follows. Reach is a San Francisco-based, VC-backed startup run by engineers, friends, and dreamers.

Reach is seeking a Growth Marketing Director to craft our brand voice, drive acquisition, and generally take our buzz to the next level, especially among our core female teenage user base. In this role, you will advocate and educate about the emerging virtualized friendship trend and Reach’s leadership role in it. As the world emerges from the pandemic, you will be in the cultural forefront of location-independent social interaction.

As an early employee at a small, fast-growth startup, you will enjoy a wide variety of responsibilities, broad autonomy in their execution and the rewards of promoting new social patterns alongside a unique team of thoughtful people who will actually be interested in what you did over the weekend.

This would be the perfect position for an experienced consumer marketing professional with a hands-on growth marketing background looking to increase their responsibility and influence. You will have an outsized opportunity to determine goals, tools, and strategy. Management opportunities will abound as we grow.

This role is covid-remote to our HQ in downtown San Francisco, steps from the Powell St BART, but all applicants should be able to eventually spend 2-3 days/week at the office. This role will receive a salary, benefits, and equity. You will report to the CEO. No long-term remote applicants please.

Responsibilities:

Determine category messaging and product positioning.

Build and execute marketing plan to maximize platform growth, employing paid, owned, and earned media.

Manage existing team of marketing resources.

Contribute meaningfully to product vision, experience, and visual design.

Requirements:

6+ years in a consumer-focused marketing role. Bonus points for experience messaging to teenage females.

Fancy talk and grammatical skillz, with the maturity to suppress them when advantageous.

Comfort with all social media platforms, customs, and mores. A POV on both influencer marketing and traditional press strategies. A sensibility of what is emerging and fashionable among different demographics.

Knowledge of modern marketing tools, including ad consoles (FB/IG, GOOG, TT), marketing engines (Hubspot, GA), and creative suites (Adobe, Canva, Figma).

Ability to manage people and money.

A belief in the importance of honest, meaningful social interaction to fix social media, improve mental health, and make the world a better place.