Sr Manager – Performance Marketing & Growth Location: Mumbai (currently remote)

Company: PurpleTutor
Role: Sr Manager – Performance Marketing & Growth
Location: Mumbai (currently remote)
Salary: Negotiable
Purpletutor is an award-winning, Venture Capital (VC) funded Edtech Startup serving customers all over the world. PurpleTutor was selected as part of the top 200 start-ups in the world in the GSV Cup,2020 and was the winner of the Unicorn Battle (Asia),2020.
Founded by IIT Bombay Alum, Purpletutor is one of the fastest growing start-ups in the space of teaching coding/computational thinking to kids in the age group of 6-16yrs via Live, online classes.

Job Description

Do you want to be a part of decision-making in the digital marketing strategy of our company?
Are you willing to get your hands dirty to get results?
Do you want to take responsibility of marketing spends, innovation, and achieving goals?
Are you up for working in a fast paced environment, where getting things done takes precedence?
If the answer to the above is yes and if you think you can make a mark in our company in this space, do reach out! What will be your Responsibilities?
∙ You will develop and execute our multi-channel performance marketing strategy:
∙ You will manage ad platforms such as Facebook ads, google AdWords, YouTube ads, native platforms (taboola etc) etc.

∙ You will also provide hands-on optimization of ad campaigns across all marketing channels towards the company’s performance KPI, with an emphasis on LTV, retention and repeat buy metrics
∙ Work on campaign performance data and constantly optimize to generate growth and ensure client satisfaction and renewal.
∙ Give inputs to the company’s social media team to increase engagement across all platforms, including Facebook, Instagram, Twitter, LinkedIn etc.
∙ Also, activate additional channels for acqusition
What we require?
∙ Minimum 2yr+ in campaign management and lead cost optimization across platforms
∙ Deep analytical mind-set, ability to see details
∙ Outstanding problem solving skills
∙ Independence and proactivity
∙ Willing to roll up your sleeves to get the job done.
Advantageous but not mandatory:
∙ Degree from a premier college
∙ Creativity and an eye for design.
∙ Good English, both spoken and written (essential).

Interested candidates please mail your CV to [email protected] with a cc to [email protected], please mention “Sr Manager – Performance Marketing & Growth” in the subject of the e-mail.