Associate Paid Media Lead

About us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy and a committed communication company that wants its clients to always Expect the EXTRA from it.

Our primary clientele consists of Startups & Corporates like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, Colive, MTV, Toit, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, coders and a puppy momo, who believe Moshi Moshi is an experience rather than a company.

Why Moshi Moshi? The learning curve at Moshi Moshi is very high when compared to the industry average and that's primarily because you get to work with Companies / Brand managers / Marketers of different sizes and thought processes who push you to think better and faster. So, Hop on to the ride we dearly call Moshi Moshi and let's Say hello to the world.

PS:- We are also very close to a lot of food joints and breweries, so in case your manager/boss gives you a lot of work or is Expecting the Extra, you can quickly grab a recharge and continue with your everyday life struggles. We can't do much about the manager!

The ideal candidate will:

• Demonstrate an ability and willingness to learn new skills independently
• Possess the ability to communicate directly with clients, both verbally and in writing
• Have a strong analytical background
• Be detail oriented, highly organized, with a keen eye for consistency
• Be able to work effectively in a collaborative team environment, and independently as required
• Have a strong desire to learn and add value to the team
• Be solutions oriented
• Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads

Responsibilities:

• Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms
• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
• Troubleshoot, problem solve, and find creative solutions to client-specific needs
• Assist creative team with ad creation through copywriting and strategic direction
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
• Ensure campaigns are meeting clearly defined conversion objectives
• Create and deliver meaningful analytics and reporting to monitor and show progress
• Maintain knowledge of industry best practices and new technologies
• Maintaining the team strength at all times

Requirements:

• 5+ years of experience in Paid Media.
• Proficiency in English both written and spoken.
• Result oriented performance.
• Excellent Communication & Analytical Skills.