Content Strategist

This is a unique opportunity to work with a high growth direct-to-consumer (D2C) company in the food and beverage space - to join our core team and help shape our brand.

As a Content Strategist, you own and contribute to messaging across all stages of the funnel. From product launches to early lifecycle to repeat users, you craft content that stays true to the Country Bean brand while moving metrics. You’ll never compromise voice and tone, but may offer a concise alternative to move the CTA above the fold, or lean into an urgency tactic to boost sales. Those decisions will be intentional and carefully thought through each time.

Responsibilities:

• Write and edit emails, ad copy, blog posts, landing pages, product naming, education materials, and social content
• Champion the Country Bean brand voice and tone throughout all channels
• Harness research to inform solutions that balance audience needs with business goals
• Write hard-hitting copy that drives action and performance
• Partner closely with engagement, paid acquisition, product marketing, and other cross-functional leaders to drive consensus across teams
• Quickly adapt to last-minute asks and changing timelines
• Guide content strategy for lifecycle campaigns, experiments, and programs to ensure there’s consistency with every touchpoint
• Effective presentation skills and ability to advocate for creative choices
• Own creative projects and tasks with guidance and support from senior leads

Requirements:

• 3-7 years experience writing for an established consumer brand or startup
• A link to your portfolio with strong examples of your work
• Deadline-driven with strong time management skills
• Basic understanding of digital analytics and performance tracking
• Ability to nimbly balance brand voice and tone with various marketing strategies
• Detailed in your execution but flexible in your approach
• Effective presentation skills and ability to advocate for creative choices