Build and launch lifecycle outputs in platforms like Klaviyo, following the master brief to ensure every campaign is correctly set up, rigorously QA’d, and functionally perfect.
Write the copy and use the AI tools to brainstorm subject lines, preview text, hooks, and call-to-action (CTA) variations for each workflow phase.
Build and launch lifecycle outputs in platforms like Klaviyo, following the master brief to ensure every campaign is correctly set up, rigorously QA’d, and functionally perfect.
Write the copy and use the AI tools to brainstorm subject lines, preview text, hooks, and call-to-action (CTA) variations for each workflow phase.
Act as the primary point of contact for clients; define KPIs together with the client and ensure performance against them; build and own lifecycle strategy across channels; create and maintain roadmaps and content calendars; prioritize and balance development of initiatives based on not only expected impact and client goals, but also long-term client retention. Ensure all work delivered contributes meaningfully to account performance and satisfaction.
Act as the primary client contact to define KPIs, build lifecycle roadmaps, and design high-impact retention strategies.
Collaborate with a dedicated designer and a junior email marketer (strategy associate) who will handle the heavy lifting of moving assets and setting up flows in Klaviyo.
