Jobs at weseethrough

weseethrough is a tech-driven market research startup. We’re less than two years old, and we’ve already won large contracts from big-name clients like Unilever and we won the 2015 MRS award for innovation in research methodology. Business is booming. We help our clients understand their consumers’ real behaviour: how they use their products, how they interact with advertising, how they perceive brands. Traditionally this has been done through surveys and focus groups, or sending researchers to participants’ homes as they use cleaning or food products etc. These approaches have major drawbacks: Reported behaviour and actual behaviour can be very different. People might claim they only add one teaspoonful of salt, but they actually add three… or they think they take 20 minutes to clean a room, but actually take 40. Sending a researcher to observe someone in their homes as they use a product is expensive, and it’s hard to get participants to relax when there’s a stranger watching them! We address these issues by giving participants devices like GoPro or eye tracking glasses to wear, and capture hundreds of hours of first-person video. Our Haystack platform finds the moments that help our clients better understand their customers. We’ve conducted these studies around the world, from Tokyo to Lagos to Moscow. We had a client in Brazil who wanted to understand why their housecleaning products were not selling well. To investigate, we got participants to clean their homes with Google Glass. As well as recording video and audio, our custom Glass software posed Portuguese interview questions as they went around their homes, using proximity beacons in each room to ask the right questions at the right time. We were able to use the recordings to write a report for a client giving deep insights into common behaviours, and a few quirks you wouldn’t think to ask about, like participants throwing buckets of undiluted bleach over their floors without moving furniture out of the way!