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Life insurance policyholders have a contractual obligation to pay premiums under their policy and unfortunately lot of them don't pay the required premium and there can be multiple reasons for that, including they don't have the money to pay, they were not told that they are supposed to pay (misselling), they want money for some purpose & hence want to surrender their policy (like you break your fixed deposit with companies). When policyholders don't pay the required premium to the company or surrender their policy, it is called lapsing the policy or that the policyholder is not persistent, which is a big issue for life insurance companies. We, at ValuEnable, act as service providers to life insurance companies, helping them improve with their persistency.