Uspire Consulting careers

Atom: Uspire Consulting's up-for-patent consumer insight tech.

Enclosing few bits about Atom

What is Atom?
- A consumer insighting tool that leverages clinical psychology, ethnography & a proprietary process to enable unique solutions that evoke emotional response.
- It is unconventional and so are the insights & solutions.
- Our case studies carry even more weightage than the process innovation itself.

What makes it unique?
- Outside-in approach keeping customer & their desires first. Category later e.g. Bajaj V (Automobile) Paper Boat (Beverages)
- Clinical Psychologists to decipher the subconscious, beyond stimulus-response bases methodologies like neuroscience
- Psychometric tools to unearth the real insights & to capture subconscious responses
- Validation that really mimics actual behaviour
- Wholistic Solutions invoking excited reactions - including "tears of joy”