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URef - The leading referee data company and a pioneer in World First fan engagement1-10 Employees
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    Startup in initial stages
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URef - The leading referee data company and a pioneer in World First fan engagement
Since going live on the App Store in 2019, URef has swiftly become a very popular statistical database and fan engagement platform. The product itself empowers fans to review referee performances and big decisions in real time, and provides unprecedented access to valuable data rich content as well as unique referee oriented statistics. URef feels that fans need a voice to vent their feelings and thoughts. URef is that voice. We also feel that referees need assistance from the fans as opposed to aimless criticism or feedback. URef operates with the core aim of reinventing the sports consumption process by effectively activating the voice of sports fans when it comes to the permanently hot topic of refereeing. Some highlights to-date:

URef has secured 15 data clients - URef's data now services an audience of over 660,000 football every week. Our data is in high-demand

URef has already surpassed 25,000 downloads on the App Store. We did this with a marketing budget of $0

Market receptivity has been extremely strong - We are actively used in over 140 countries and have already have over 250 ratings on the App Store at an average rating of 4.5/5. Fans love our product!

URef came 2nd / 110 competitors in the KPMG Game Changers Conference as part of the Sports Analytics World Series

URef is primed to become the clear leader in referee data & analysis and feasibly aims to monopolise a niche in sport with enormous untapped potential. URef's innovation and strong revenue prospects play directly into the three biggest trends in sports technology. Our product has now been tested commercially. We are close to securing deals with high-profile broadcasters and sports digital media companies - URef will license its unique, highly engaging data sets and is also considered to be a very strong brand / sponsorship activation tool.

URef are pioneers in data, gamification and fan engagement. ~Seeking $500k (USD) at $3.4M (USD) Pre-Money.
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Nathan Derriman
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Mia Khalifa
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Jack Atkinson
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Founder URef • Worked at @INDX.GURU, @Driver Avenue Group
Valuation

$800K

Funded over

2 rounds

Latest round

Pre-Seed (Apr 2019)

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