Jobs at Update

1) Update is bringing a new level of sophistication to the energy drink category with the quality of their formulation, science, ingredients, taste, marketing, and diversity of potential customers. Update will ultimately elevate and expand the energy drink market, emerging as the next generation product for anyone who wants to feel energized and focused without sacrificing their health. 2) Update has done the impossible: created a consumer product with an actually defensible moat. Thanks to our world class science partners, Update leverages a proprietary new ingredient called Paraxanthine: the primary metabolite of caffeine that gives you the feelings you want from an energy drink without having to compromise with a crash, anxiety, or bad night's sleep. Update is the world's first and only energy drink to derive its utility from Paraxanthine in lieu of caffeine. This is a significant breakthrough for a market that has never seen innovation outside of marketing or flavor profile. 3) Today, energy drinks are horribly unhealthy, carry social stigma, and taste terrible. Everyone knows this yet the market is still massive ($16 billion annual sales) and growing. 45% of 18 to 40 year olds consume energy drinks yet only 10% of 50 and older say they do. A truly innovative, clean, delicious energy drink could unlock material value in this category. Update intends to leverage their uniquely diverse and influential investor group to not only entice current energy drinkers but more importantly bring new attractive demos into the category. Update will expand the entire energy drink market.