Twenty First Group careers

We deliver groundbreaking sports intelligence and actionable insights to drive sporting success and unlock commercial value.

Although our approach is always bespoke, we specialise in the following areas:
PERFORMANCE INTELLIGENCE
We work with athletes, teams, brands, agencies and investors to identify and value talent, improve performance, conduct due diligence, deliver sporting excellence and maximise upside.

COMPETITION STRUCTURE
We deliver insights and evidence-based strategy to help rightsholders structure competitions and optimise schedules, igniting the passion of fans and maximising commercial potential.

COMMERCIAL INSIGHT
We unlock value for commercial teams and investors by using our intelligence engine and strategic capabilities to strengthen the connections between the sporting ‘product’ and revenue.

AUDIENCE ENGAGEMENT
We help rightsholders, media, brands and betting & gaming companies identify and connect with key audiences through predictive, performance insight-driven