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TuneURL has 3 customer segments:
Radio listener: TuneURL allows to respond safely to (explicit) call to actions, like polls by radio hosts or URL/phone numbers in ads, by indicating interest with a simple swipe or voice command.

Radio hosts: TuneURL allows to interact safely with their listeners, instead of just informing.

Radio advertisers: TuneURL insight into the sales funnel of radio ads (interest, consideration, purchase) and which ads worked for which type of radio listener.
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