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Discover premium providers with the help of your friends1-10 Employees
  • Early Stage
    Startup in initial stages
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Discover premium providers with the help of your friends
The SoGood helps women discover premium service providers based on recommendations from friends and local tastemakers.

Today's online service platforms lack the branding, taste, and curation to appeal to upscale providers and the women they service, ironic since women make 85% of all household purchases. Additionally, 8 out of 10 women rely on friends recommendations when looking to hire a service provider. Although effective, word-of-mouth is not efficient because there is no easy, targeted channel for women share and receive these recommendations.

We offer women a highly visual & social mobile platform to instantly access a curated network of providers, vetted by us and recommended by their friends. Each user's search is personalized through the recommendations of friends and local tastemakers -- making it easy to discover which wedding photographer their friend used or which floral designer a top event planner recommends.
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Founder The SoGood • Studied at @Wharton MBA, @UNC, Strong business background (@McKinsey, @Credit Suisse, IR at a hedge fund), summer intern for @Bonobos
Laura Martin
Avatar for Laura Martin
Founder and co-CEO @TheSoGood • Founder/CEO @Exhibition A • Strong business background (biz dev, strategy, ops) in the luxury retail (@Cynthia Rowley ). Studied at @University of Virginia
Total raised

$120K

Funded over

1 round

Latest round

Aug 2013

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