Jobs at System1

Consumers often express their intent by entering a search into a search box, but only 2% of their time online is spent at a search engine. We believe consumers also harbor unexpressed or “latent” intent the other 98% of the time they are online. To pursue this idea, we brought together a leading team of data scientists and engineers focused on identifying and unlocking consumer intent beyond the search box. Our inspiration comes from groundbreaking prospect theory research by Nobel laureate Daniel Kahneman and his partner Amos Tversky. Their findings distinguish between two modes of thought: System 2, which is slower and more deliberate; and System 1, which is fast, automatic, and intuitive.