Syptus careers

SEO is dead without content marketing. And content marketing is SO not content writing. Simply churning out low quality, commodity content based on keyword rankings criteria is now considered old-school and amateurish, given all the changes in Search engine algorithms. Simply producing content without having a strategic plan for which topic/niche you want to dominate, understanding your audience/competition, knowing whether it is more efficient and effective to add new content or re-purpose/optimize existing assets, and so on and so forth may yield random, short-term success in increasing exposure to your content but is unlikely to result in a consistent supply of leads. This is where mature, professional Content Marketers need to have the tools to do content inventory, audit and analytics and then define content marketing calendars as part of a content marketing strategy that can be used as a long-term replacement for paid marketing.

Syptus helps Marketers do just that. We allow Marketers to quickly develop an inventory of ALL their content marketing assets regardless of where they are published. Our proprietary content scoring technique then evaluates these assets on a range of parameters including on-page technical SEO, interlinking, classification, traffic trends, keyword/query positions in Google Web Search Console, content amplification factor and so on to produce a quantitative score for each content item. Marketers can use then use this score to define highly effective content production, promotion and optimization agendas that go way beyond simply chasing individual keyword rankings.