Support by Blue careers

Blue is like an API for cause-marketing - it connects brands to hospitals and patient communities, delivering scalable impact and building consumer trust.

A common marketing tactic is to partner with a hospital, and offer benefits to patients and their families. For example, DoorDash might provide meals to patients at hospitalX. The results are twofold:
1. Societal relevance - “DoorDash and hospitalX support patients”
2. Deep personal impact - “DoorDash and hospitalX helped me/my friend”

Cause-marketing like this yields great results, but it isn’t scalable - brands must form a new relationship with each hospital to reach patients and their communities. Hospitals have to learn how to facilitate very different offerings (e.g. grocery vs air travel), and prioritize which ones they assume will help the most patients. While many of the needs of communities are consistent, brands and hospitals reinvent the wheel every time. Without the ability to scale, it’s a tactic, not a strategy.

Blue assembles and maintains communities through long term relationships with hospitals. An assistant for the everyday challenges that accompany a health problem, Blue helps families by matching support to their needs, without endless, guilt-ridden conversations. For example, Blue can find a friend to pick up the kids, raise money for a wheelchair, or deliver an amazing offer from a brand. Blue makes it easy for anyone, anywhere, to give their support.

Instead of selling Blue to hospitals and non-profits, we give it to them, reducing friction as we navigate highly variable organizations. These organizations receive a community support program with low implementation cost, and generate marketable impact. In the future, we may monetize this relationship.

With each additional partner, we create an audience that is more valuable to brands - they can instantly scale their cause marketing by disease, geography or other features without repetitive, costly discussions.