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Platform & community for socially-conscious consumers to discover mission-driven brands1-10 Employees
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Platform & community for socially-conscious consumers to discover mission-driven brands
StoreyLine curates and elevates innovative, mission-driven consumer brands, especially those from under-represented founders. We are building the go-to platform & community for socially-conscious consumers to easily discover and purchase from brands that make an impact.

Our founder, Minette Yu, is a first-generation immigrant, daughter of a seamstress, and the first in her community to study at Harvard. Having launched retail tech products her whole career, Minette is passionate about elevating under-represented founders and making it frictionless for shoppers to make a social impact.

We are supported by an awesome advisory board and backed by kickass investors from Converse, Amazon, Proctor & Gamble, Gillette, Klaviyo, Hubspot etc!
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Minette Yu
Avatar for Minette Yu
Founder at StoreyLine • Former product lead at @Klaviyo, @ThirdChannel & @Crimson Hexagon. Harvard 2013.
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