SPATE company logo
AI to predict the next big consumer trend11-50 Employees
  • B2B
  • Early Stage
    Startup in initial stages
  • Top Investors
    This company has received a significant amount of investment from top investors
  • YC Funded
    Startup funded by Y Combinator
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SPATE careers

AI to predict the next big consumer trend
SPATE is an interactive trends prediction platform. We use consumer behavior signals from across the web to identify new trends and understand why they're trending. We provide the data-backed insights needed for consumer brands to confidently activate on new trends in product and marketing.

Spate was founded in 2018 by Yarden Horwitz & Olivier Zimmer, two ex-Googlers who led the trendspotting division at Google and uncovered trends such as turmeric, cold brew, and face masks. Spate has been funded by the prestigious Y Combinator incubator and Initialized Capital. We currently have ~200 clients in the U.S., mainly in the beauty & food space from direct-to-consumer brands to big names such as L’Oréal, Estée Lauder, Unilever.
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Olivier Zimmer
Avatar for Olivier Zimmer
SPATE Co-Founder. Xoogler (10 yrs at Google). Data Scientist.
Yarden Horwitz
Avatar for Yarden Horwitz
Spate Co-Founder. Xoogler (7 yrs at Google). Trendspotting Co-Founder at Google. Marketing at PushLife (acquired by Google).
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