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Sonoma
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Brazil's #1 Site for Wine Culture and Curation11-50 Employees
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Brazil's #1 Site for Wine Culture and Curation
Sonoma is Brazil's #1 site for curated wine e-commerce and wine culture.

Sonoma's team of top sommeliers source rarities and exclusive discoveries. A focus on creating original content aiming at making wine more accessible has allowed Sonoma to amass 700,000 followers between email, Facebook and Google +.

Brazil is a rapidly growing market (15% yearly growth from 2010 -2104), but many aspirational new wine drinkers can find wine to be complex and intimidating. Sonoma's offers a level of curation that takes away the risk buying a bad bottle. Our clients are believers: 98% of clients surveyed "would recommend Sonoma's selections to a friend."

The demand for Sonoma's service is growing. Growth was 300% in 2014, and Sonoma closed the year with an ARR of $4.5MM USD. Focusing on scaling direct imports, which permit gross margins up to 65%, Sonoma aims to be profitable by mid - 2015.
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Alykhan Karim
Avatar for Alykhan Karim
Founder/ CEO of Sonoma, a Brazil - based wine curation service; former equities trader at hedge fund Trillium Asset Management; Brown University graduate
Total raised

$775K

Funded over

2 rounds

Latest round

Seed (Nov 2013)

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