Soapbox company logo
Video commerce platform for YouTubers1-10 Employees
Website
Location
Company size
1-10 people
Company type
Limited Liability Company
Markets
Mobile CommerceBlogging PlatformsOnline Video
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Soapbox careers

Video commerce platform for YouTubers
Soapbox is a mobile platform for short videos made by beauty and fashion YouTubers. Users can watch videos, see which products were used, and then save these into a 'Wishlist' for later or directly shop them through the app, for the cheapest price.

As some context, 50% of online beauty shoppers and 33% of online apparel shoppers watch a YouTube video to decide on which products to buy online - but they go somewhere else to buy it. At Soapbox, we aim to connect the inspiration to buy with the transaction in one unified platform. We take a share of the affiliate revenue from purchases and split this between Soapbox and the content creator.
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Joseph Frater
Avatar for Joseph Frater
Founder Soapbox • Co-Founded aBeSee (student-only social network) • Studied at @University of Cambridge
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