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Simple Mills company logo
High-Growth Natural Food CPG Brand11-50 Employees
  • B2C
  • Growth Stage
    Expanding market presence
Website
Location
Company size
11-50 people
Total raised
$1.2M
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Simple Mills careers

High-Growth Natural Food CPG Brand
Simple Mills, Inc. is a rapidly-growing, Chicago food company that makes delicious baking mixes, and ready-to-eat crackers, cookies & cake frostings from simple, whole-food ingredients. A few highlights include:

- Baking Mixes: #2 largest natural baking mix company by dollars sold and #1 for dollar sales per point of ACV in the natural channel and #1 for dollar sales per TDP in the conventional channel among natural brands
- Crackers: #3 largest natural cracker brand after our launch of crackers in March 2016
- Frosting: Launched one of the only organic frosting products on the market, which is quickly gaining scale and distribution
- Retail distribution in over 8,000 stores nationwide - Whole Foods, Target, Albertson’s / Safeway, Wegman’s, Sprouts, etc.
- Featured in The New York Times, Forbes, Inc, TODAY SHOW, Rachel Ray, Health Magazine, Natural Food Merchandiser, Food Business News, etc.
- Home to one of Forbes’ 2017 30 Under 30 & Business Insider’s Top Trending Products of 2017
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Katlin Smith
Avatar for Katlin Smith
Founder Simple Mills • Consultant at @Deloitte Consulting • Studied at @University Of Chicago Booth School Of Business, BA from University of North Carolina Chapel Hill
Total raised

$1.2M

Funded over

1 round

Latest round

Jul 2014

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