Jobs at Sense

Currently, the way we buy is a mess for both shoppers and retailers. On the shopper’s side, everyday there are more and more products being offered that can be acquired through multiple channels (online stores, physical stores, marketplaces, social networks, and soon enough in the metaverse too). And because most of the purchases are not impulsive: we like to compare, get informed and be sure we pick the best option… There is not an easy way to remember everything we see and like. Today we take screenshots, pictures, leave the browser tabs open, or we just try to remember it. As a consequence, it takes more time than ever to make a purchase decision or simply we forget it. In fact, studies show that today it takes 9 days longer to make a purchase decision compared to 2015. Therefore this problem also impacts retailers, who are losing non-impulsive sales on a daily basis. In addition, approaching their target customers at the right time in the purchase process is becoming more difficult and expensive. And the data proves it: more than 4 trillion US$ are left abandoned in carts per year, and this is only in the online space.