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VR gaming has surpassed the experience consumers have at brick & mortar Point of Purchase. However, in recent years, we’ve seen that head “wearables” lack appeal aside from at-home gaming. Best Buy removed Oculus Rift installations at brick & mortar due to poor performance and, in a VR commerce focus group conducted by Worldpay, users were reluctant to wear their provided headsets, let alone make purchases in a transaction oriented simulation. More recently, a global Forbes 5000 brand prospect of ours told us they could not get consumers to wear headsets during an in-store pilot.

Immersive 3D has inherent value in consumer facing applications. For digital signage, a headset free approach is best. This has been demonstrated in multiple cases, LEGO’s kiosk that increased likelihood to purchase 64% and the Adidas virtual footwear wall that grew revenue 5-fold. Forbes 5000 C-Level execs have expressed their vision for VR to us & their competitors have adopted missing link tech.