People at Rydra

Most startups in this space are building tools. We're building an argument — that venues deserve to own their data, understand their customers, and stop subsidising platforms that are quietly competing against them. What gets me out of bed is that the problem underneath the booking layer is genuinely unsolved. We're operationalising predictive models on real venue data — Markov chain churn prediction, customer lifetime value — at a level nobody in Australian hospo-tech has seriously attempted. It's hard, and it's hard in the right way. The other thing that keeps this team honest is the model itself. Zero commissions means we only win if our partners actually retain customers. There's no extracting value from venues while pretending to serve them. The product has to work, the intelligence has to be real, and every decision comes back to that. When you know exactly what you're fighting for, the hard calls get a lot easier.

Ewan Goodchild

CEO