Jobs at rest.

Rest is making estate planning as accessible as investing in your 401k by personalizing the estate planning industry for customers and for lawyers. Unlike most of the services that make up the multi-trillion-dollar financial service industry, the $190B estate planning industry is currently out of reach from many who would benefit from it. Increasingly, technology is making financial products more accessible and affordable for the masses. That technology hasn’t penetrated the complexities of estate planning - until now. Consumers are uneducated and price-sensitive when it comes to estate planning. Rest will be the first company to increase the annual share of Americans who plan year after year. There is plenty of unrealized TAM for both lawyers and technology firms who can build a consumer-facing front-end to support legal knowledge work and improve customer experience in an industry that has long ignored it.