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Disrupting Market Research for New Product Development1-10 Employees
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Disrupting Market Research for New Product Development
Helping companies validate market interest for a particular innovation BEFORE they develop it.
Pure evidence-based validation of market interest, NO interviews, NO surveys, NO concept boards, NO customer panels.
Make sure you are building THE RIGHT IT before you build IT right.
We are building an early validation platform for FMCG products, starting from the Spirits sector.
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Leonardo Zangrando
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"Don't fuck up the culture" – Peter Thiel. Helping growing startups preserve and nurture the entrepreneurial culture. Don't turn into a grey organisation!
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