Powder careers

Powder is a modern lifestyle brand driving original content to promote community and discovery of the most coveted products around the world. We offer an edited selection of the world's best beauty products, helping our customers cut through the noise and find the solutions they need. Powder is built on the recognition that consumer needs are evolving faster than large retailers are able to deliver on in the MENA region. Beauty continues to grow as a segment of ecommerce, however there remains an absence of a relevant and responsive market leader in the affordable luxury category.

Our Approach

The beauty consumer is one of the most digitally targeted, educated, and engaged in the world. Capturing their attention means offering more than just low prices. Our audience are interested in brands which align with their own evolving values, communicated through high-quality, educational and informative content, particularly visual and video. We recognize that there is a considerable gap when it comes to quality, in-trend, Arabic and regional content, and we intend to close this gap. This editorial approach builds credibility that has the authority to keep our audience engaged, lend guidance and influence trends.

Our Identity

There has been a major shift in the idea of beauty globally: consumers are no longer looking for quick fixes or just to cover imperfections. This shift is now fueling regional demand for skincare, transparent labels, boutique brands and guidance. However, there remains a lack of choice and accessibility in this market.

We aspire to build a community that responds to these evolving expectations, and this reflects in our merchandising, our commitment to informative content, our branding, and in our identity as local concept with approachable founders who feature regularly in outreach.