Potion company logo
Potion is an early stage start-up on a mission to build the future of formulation1-10 Employees
  • B2B
  • Early Stage
    Startup in initial stages
  • Top Investors
    This company has received a significant amount of investment from top investors
  • YC Funded
    Startup funded by Y Combinator
Website
Location
Company size
1-10 people
Total raised
$6.1M
Company type
Artificial IntelligenceSoftware Development
Markets
SaaSB2BArtificial Intelligence / Machine Learning
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Potion careers

Potion is an early stage start-up on a mission to build the future of formulation
Hi there! We're Alex, Hejab, and Yahya, and we're the co-founders of Potion. We build software to help R&D teams formulate products like cosmetics and paints. Today, companies go through years of trial and error in the lab to develop such goods—with Potion, they can now automate this process.

You can think of formulas like recipes. Chefs (or chemists, in this case) go through countless iterations, manually trying and testing different measurements and combinations of ingredients (chemicals) before finding the perfect recipe. The entire process often takes years and is riddled with failure. We're using data and deep learning to fix that. Our platform allows our customers to collect R&D data, simulate lab experiments, and create entire optimized formulas.

The three of us have been friends for over a decade, have experience applying AI commercially, and became intimately familiar with the (painful) process of product formulation after trying to start our own skincare brand. Now, we work closely with our advisors Chris and Marc, who together have 40+ years' experience formulating across several product categories.

We're an SF-based YC company that just raised $5.4M and are backed by Offline Ventures, 776 Ventures, Tribe Capital, Axial VC, Hawktail Management, Gwyneth Paltrow (Founder of Goop), Matt Ocko & Zach Bogue (Founders of Data Collective VC), Tim Young (President of Dropbox), and a number of other family offices / angels.
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Hejab Malik
Avatar for Hejab Malik
co-founder at Potion
Yahya Syed
Avatar for Yahya Syed
co-founder, potion
Alex Stec
Avatar for Alex Stec
Co-Founder at Potion
Total raised

$6.1M

Funded over

3 rounds

Latest round

Seed (Oct 2021)

Health insurance

Equity!

Generous vacation

Commuter benefits

Pet-friendly office

+3 more
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