PopBase careers

"Woodland Fables" educates children 5-8 about staying healthy through immersive stories in an interactive digital world. Think of it like Headspace meets Sesame Street, built for a generation growing up on streaming content, video games and social media.

It’s new way of storytelling that is more responsive than television shows or books, and more story driven than standard educational apps. Woodland Fables will be marketed as interactive wellness education for parents, and just straightforward entertainment for kids.

We design with a “story first” philosophy to make sure that kids are excited to stay updated on the fantastic adventures occurring in Woodland Fables. But as the story unfolds, we continually emphasize and reinforce our wellness theme. The story and dynamic interactions continually reinforce a gentle, but clear message about the importance of wellness and health.

Using our proprietary technology, we want to spark curiosity in kids to discover more, without feeling like they’re forced to...well...eat their vegetables. We teach wellness values through an immersive world, while using game interactions to emphasize learning loops to encourage positive habits. We want to get kids genuinely excited about the characters, so that they will want to learn what their favorite characters are learning.

Story and “learning by doing” have always been the best ways to teach, retain and apply new knowledge. With our tech - we can be even more effective, because we can non-intrusively track engagement data, allowing us to learn from our fans directly, what’s working, what’s not...and always insure that we are deliver the best experience to keep them healthy!

Read more: pop-base.com