Global Theatrical Marketing Manager

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

The Role

We are looking for a Global Theatrical Marketing Manager to join our team–someone passionate about their craft and touts a track record of building film or entertainment campaigns. This role will be responsible for leading the global release of new and sustaining anime film releases across a diverse range of genres, leading and galvanizing the work with cross functional teams, and maintaining and building relationships with our creators / licensors. This person will report to the Director, Global Theatrical Marketing.

A successful candidate in this role is responsible for managing theatrical marketing campaigns from ideation to execution including, but not limited to campaign positioning and strategy, tactical campaign execution, and creative asset management. This position is responsible for end to end launch, management, and tracking theatrical campaigns across traditional, digital, and emerging platforms.

The role is ideal for a candidate that will be self-motivated, quick-thinking, flexible, and detailed. They can pivot when necessary and have the ability to balance multiple responsibilities with a direct emphasis on film campaigns that drive awareness and global box office. This is a fast paced environment and role that requires someone who is a critical thinker, proactive, and able to balance a high volume of work with good judgment and initiative.

We Are Looking For Someone Who

• Has a track record of working on high impact theatrical or entertainment campaigns
• Is adept in managing 360 integrated campaigns (including AV/trailers, digital/social, print and out-of-home) at a global level.
• Is well versed in the preparation, development and delivery of campaigns, including requesting creative assets, project management, and working cross functionally across external and internal partners.
• Is a strategic problem solver with a business mind: management of budgets and timelines, ensuring relevant stakeholders stay informed about any campaign updates, changes and release deliverables are met.
• Is willing to adapt and cares deeply about cultural nuances that come with working with global partners (external and internal) to plan campaigns and oversee execution across digital platforms, TV, events, and OOH.
• Has experience collaborating with multiple territories on campaign components and marketing plans, ensuring alignment to overarching global campaign strategy, from campaign pitch, trailer launch, campaign strategy share-outs, and main campaign asset development.
• Has experience working with recaps and ongoing campaign reporting.
• Has experience managing multiple titles at the same time, and working with many different internal and external teams (brand, publicity, research, data, research, partnerships) to gain input on strategic direction and to inform planning and strategy.
• Appreciates and explores movies/film, and competitive market trends to adjust plans as needed

What We Need From You

• 5+ years of experience in similar roles in entertainment.
• Self-motivated and a multi-tasker that is experienced working in a fast-paced team environment.
• Strong project management skills and organization.
• Effective communication, presentation skills and positive team collaboration.
• Experience working in film is highly preferred.

Why You Will Love Working At Crunchyroll

Competitive salary

“Use What You Need” time away from work policy

Medical, dental, vision, STD, LTD, and life insurance

Health care and dependent care FSA

401(k) plan with employer match

Support program for new parents

Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Culver City, CA$91,520—$114,400 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: *https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs*

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