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Portfolio, Ecommerce and marketing automation platform for Photographers
  • Early Stage
    Startup in initial stages
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Portfolio, Ecommerce and marketing automation platform for Photographers
PhotoMerchant provides the most effective way for pro & amateur photographers to set up their own beautiful e-commerce & automated order workflow website in 2 minutes flat.

With wedding, school & portrait photography exploding across emerging markets including Asia & Latin America, we’re poised to aggressively pursue high-growth markets with multi-language, multi-currency & multi-tax support functionality being part of the core DNA of the application.

Product-market fit has been firmly established:

2,400+ paying customers @ $700,000 revenue run rate
2.6% churn
Life Time Value (LTV) to Customer Acquisition Cost (CAC) ratio of 5.1*
6.6 months to recover CAC*

“The best SaaS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8. And many *of the best SaaS businesses are able to recover their CAC in 5-7 months.” David Skok, VC & SaaS metrics thought leader

Now raising small bridging round in preparation of large expansion capital round later this year.
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Elmar Platzer
Avatar for Elmar Platzer
CEO of @Fotomerchant; previously CEO/COO roles at Future House, Geekdom, MassMedia & Communicator Interactive. @University of Technology Sydney MBA.
Derek Clapham
Avatar for Derek Clapham
Engineering Czar (CTO) of @Fotomerchant.
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