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Peninsula was founded from a vision of Edoardo Pasolini in 2017/18, who imagined an undoubtedly Italian swim trunk, made from a manufacturing process that would honour the Italian tradition while minimising the product lifecycle impact on the environment. Today Peninsula is an emergent and dynamic company, which after three seasons is sold physically in 18 countries from a network of >110 wholesalers and globally from its own online store and leading online retailers. Peninsula’s roots are deeply anchored to the sea, notably to the Mediterranean, our “Mare Nostrum” that surrounds and shapes the Italian costiera. We are deeply concerned about its preservation and are committed to helping protect it. That's why since our launch we have taken a dual approach to fight pollution and minimize our environmental impact. We believe in leading by example, and set up a sustainable production process that utilizes regenerated fabrics, eco-friendly printing processes, and sustainable materials across the whole chain. But since prevention is not enough, we also support NGOs fighting for a cleaner sea and a bluer future. We donate a part of our revenues to the WWF and Marevivo with a focus on initiatives aiming to clean seas from man-made pollution.