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Apparel that saves water and recycles trashed PET bottles1-10 Employees
  • Early Stage
    Startup in initial stages
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Apparel that saves water and recycles trashed PET bottles
Apparel as in T-Shirts, Shorts, Track Pants, etc. and Bags made by up-cycling our shop floor waste and mill surplus / re-cycled canvas.

By avoiding virgin resources, our products are land-less, water-less, and chemical-less products mostly because of the fact that re-purposing doesn't require us to grow fresh cotton which consumes ~11,000 liters of water per kg, or land to grow it, and most importantly the poisonous chemicals that supposedly protect it from pests.

Our customers typically are happy, youthful people looking to do their bit for the planet and on days that seem low, our T-Shirts help perk up their emotions for all the great work they do by making a better choice every time they need to.
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Nitin Gera
Avatar for Nitin Gera
Investment Banker turned entrepreneur with extensive experience in Equity markets. Working on solutions for a liveable planet.
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