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1st FMCG B2B m-commerce platform1-10 Employees
  • Early Stage
    Startup in initial stages
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1st FMCG B2B m-commerce platform
Winner Google Innovation and Pivot East Mobile Enterprise, Demo Africa Top 40 Finalist, CIO Top 100 Company for 1st FMCG B2B m-commerce platform.

Platform turns traditional FMCG value chain vulnerabilities – low traceability and quality standards, insufficient payment and financing options, low knowledge of business and retail customers, multiple distribution layers, and weak field salesforce management – into disruption and optimization opportunities.

Customers: MSME distributors with field sales as their primary marketing channel; associated MSME retailers and manufacturers. Distributor and manufacturer benefits: real-time intelligence on new and existing business customers, and receiving their orders directly; mobile and social media marketing. Distributor and retailer benefits: digital payment and financing solutions; automation of sales, inventory, and reconciliation activities. Retailer benefits: lowest prices and quality assurance.
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Joseph Karanja
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Muigai Mwaura
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Co-Founder and Technical Lead, Olivine Technology
Mark Mwaura
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Led every aspect of a tech start-up, including building teams, biz and product development, user experience, marketing and sales, and venture capital.
Valuation

$0

Funded over

2 rounds

Latest round

Seed (Jan 2016)

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